Mobile campaign configuration

A mobile campaign consists of multiple elements. The Content UI section references an Item Stream Container, which in turn, references an item stream. In the item stream, the data item collects the relevant content, based on the desired campaign content. In addition, the item stream serves as a template for the three types of cards: video, image, and text.

Within the item stream is also a master item for each type of content card. Within each master item, the item view serves as the presentation for how each card type appears to the end user. A template is required for each of the three different types of cards.

The following schematic shows a visual representation of how the elements relate to each other.

Configuration options for text cards

For information about creating UI styles for the font color and the background color of text cards, see Mobile UI styles. For general configuration of text cards, see Create a mobile campaign.

Configuration options for video and image cards

This section lists the configurable options for image cards and video cards. For details about the configuration, see Create a mobile campaign.

Create an illusion of depth and perspective

Use the Parallax option to create an illusion of depth and perspective on the image. When set to true, the text at the bottom of the card moves a slower speed than the background image. This behavior makes the two objects appear as though they are on a different three-dimensional plane.

Crop image cards to faces

For image cards only, use the Focus on faces option to automatically crop the image on an image card to where the faces are captured in the frame.

Determine how text in an image is displayed

Use the Display type option to determine whether text is displayed under the image or as an overlay on the image. The text includes the title and the subtitle.

Text displayed under image	Text displayed as overlay

Set the color of the text overlay

Select the color of the text overlay with the Display theme option. This option is available only if the display type is over.

Text color light	Text color dark