The ServiceNow® Lead Management application enables your sales development representatives to create and manage leads. Lead Management was enhanced and updated in the Yokohama release.

Lead Management highlights for the Yokohama release

  • REST APIs enable seamless integration of lead management with external applications and provide other capabilities.
  • REST APIs enable customers to create, update, and retrieve leads and lead line items from the ServiceNow instance.

See Lead Management for more information.

Important: Lead Management is available in the ServiceNow Store. For details, see the "Activation information" section of these release notes.

New in Yokohama release

REST APIs for Lead Management
REST APIs provide the following capabilities:
  • Integrate lead management with external applications and websites.
  • Create and modify leads and lead line items from applications like marketing automation systems.
  • Retrieve leads and lead line items from your ServiceNow instance.

Activation information

Install Lead Management by requesting it from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

Related ServiceNow applications and features

Customer Service Management
The Opportunity Management application uses the ServiceNow® Customer Service Management account, consumer, and product inventory data model. Customer service agents have full visibility into opportunities that have been created using Opportunity Management.
Opportunity Management
The ServiceNow® Opportunity Management application provides your sales agents and account executives with product recommendations for customers based on a needs analysis. You can seamlessly convert sales opportunities to quotes when the customer is ready.
Product Catalog Management
The Product Catalog Management feature in Sales and Order Management enables catalog administrators to create product catalogs with categories that enable agents to easily find products and services to add to opportunities.