Learn about audiences
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- UpdatedFeb 1, 2024
- 2 minutes to read
- Washington DC
- Building applications
Learn how to apply the correct audiences to your UI Builder pages.
Audiences
Understanding your audiences in UI Builder is an important part of creating pages. The audience defines who can see your pages. You create pages for targeted experiences tailored to audiences and roles such as agents and managers. For example, you may want to create a page for agents to solve issues for your employees. You want to ensure that only people who have the agent role can see the page.
- Role
- Group
- User
- Company
- Department
- Location
- Script
You can set audiences to fit a specific role based on one or more criteria. For example, you could create an audience for an ITSM user in Europe who is not a manager.
The glide.ux.user_criteria_enabled property needs to be set to true to configure access for users based on role, department, group, location, or company. See Enable the user criteria property, for more information.

If you do not see an audience that you need, you can click Open audiences in platform to define an audience in the Now Platform®.
- Choosing an audience from the list in the Audience field.
Figure 2. Audience list - Selecting Open audiences in platform to edit or create an audience record in the Now Platform®.
- If you have multiple audiences, define the Order for each audience record. The order defines the importance of each audience record. For example, a CSM Manager could have a higher priority than a CSM Consumer Agent. To give higher priority to an audience, enter a lower number.
- Ensuring the Active check box is selected to make this page active.