Playbooks for Customer Service Management
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- UpdatedAug 3, 2023
- 5 minutes to read
- Vancouver
- Customer Service Management
Playbooks provide step-by-step guidance for resolving specific types of customer service cases, including onboarding, complaint, and product support cases.
Playbooks enable agents to easily manage the lifecycle of cases by guiding them through sequences of tasks. The workflows that are associated with a specific type of case and the activities that need to be completed to resolve cases of this type are detailed in the playbook. Playbooks also help users to visualize the entire lifecycle of a workflow.

Playbook overview
A playbook visualizes a workflow in a simple, task-oriented view. The workflow for a playbook is typically created using Process Automation Designer.
- View the playbook stages and activities.
- Select an activity and perform the work necessary to complete that activity.
- Mark an activity as complete and move to the next activity or stage.
- Complete the stages and activities necessary to resolve the case.
Playbook plugins
The Playbooks for Customer Service Management plugin (sn_csm_playbook) is available from the ServiceNow Store. Use this application to create new playbooks or customize existing playbooks.
- Customer Service (com.sn_customerservice)
- Dynamic Related Records (com.snc.uib.sn_dyn_rel_rec)
- Playbook Experience (com.playbook_experience)
- Case Playbook for Onboarding
- Case Playbook for Complaints
- Case Playbook for Product Support
- Playbooks for Customer Service Management (com.sn_csm_playbook)
- Customer Service Case Types (com.snc.csm_case_types)
Install any ServiceNow Store applications by requesting them from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.
Configuring playbooks
Playbook experiences are used to customize the look and feel of a playbook. Settings in a playbook experience control how UI Builder renders a playbook in the CSM workspaces. System administrators can configure settings in the playbook experience record that determine the playbook stage and activity visibility.
- Selecting a playbook experience
- Selecting an activity view
- Enabling compact mode
For more information, see Configuring playbooks for Customer Service Management.
Using playbooks
- Case Playbook for Onboarding
- Use the Case Playbook for Onboarding to manage the process for taking on new customers or enrolling customers for new products. An onboarding case captures the details of the new customer, including their selection of products and services. The onboarding playbook provides an end-to-end lifecycle for the tasks performed during the onboarding process and serves as the channel of communication with the customer.
- Case Playbook for Complaints
- Use the Case Playbook for Complaints to manage the process for handling customer complaints. A complaint case captures the details of the problem reported by the customer and the expected resolution. The complaint playbook provides an end-to-end lifecycle for the tasks performed during the complaint handling process, from the time a complaint is logged to the final resolution, and serves as the channel of communication with the customer.
- Case Playbook for Product Support
- Use the Case Playbook for Product Support to guide customer service agents through the steps that are needed to resolve product issues. A product support case captures information about the customer, the product, and the reported issue. The product support playbook provides an end-to-end lifecycle for the tasks needed to research and resolve the product issue and also serves as a channel of communication with the customer.
For more information, see Install a ServiceNow Store application.
Related Content
- Set up a custom Playbook user experience
- Interact with Playbook
- Configure Playbooks for Customer Service Management
Configure different playbook settings, such as selecting the activity view and determining activity visibility.
- Using Playbooks for Customer Service Management
Customer service agents can use playbooks to complete the tasks and activities that are needed to resolve specific types of cases.