Playbooks provide step-by-step guidance for resolving specific types of customer service cases, including onboarding, complaint, and product support cases.

Playbooks enable agents to easily manage the lifecycle of cases by guiding them through sequences of tasks. The workflows that are associated with a specific type of case and the activities that need to be completed to resolve cases of this type are detailed in the playbook. Playbooks also help users to visualize the entire lifecycle of a workflow.

Figure 1. Case Playbook for Onboarding in CSM Configurable Workspace
Onboarding playbook displaying the focused activity view of the workflow Data capture stage, including associated task details in the playbook work area and case information in the contextual side panel.
Several applications are available that enable you to create and use playbooks with Customer Service Management. See Playbook plugins below for detailed plugin and dependency information.

Playbook overview

A playbook visualizes a workflow in a simple, task-oriented view. The workflow for a playbook is typically created using Process Automation Designer.

A playbook takes a workflow and breaks it into multiple stages or lanes. Each stage in a playbook includes one or more activities, or steps, for an agent to complete. Stages can also include automated activities, such as sending an email to a customer when a stage or activity is complete. When using a playbook, agents can:
  • View the playbook stages and activities.
  • Select an activity and perform the work necessary to complete that activity.
  • Mark an activity as complete and move to the next activity or stage.
  • Complete the stages and activities necessary to resolve the case.
The capabilities provided by playbooks enable agents to quickly resolve customer issues. These capabilities work together to provide agents with a better overall experience when using playbooks to resolve customer issues.

Playbook plugins

The Playbooks for Customer Service Management plugin (sn_csm_playbook) is available from the ServiceNow Store. Use this application to create new playbooks or customize existing playbooks.

The Playbooks for Customer Service Management plugin requires the following plugins:
  • Customer Service (com.sn_customerservice)
  • Dynamic Related Records (com.snc.uib.sn_dyn_rel_rec)
  • Playbook Experience (com.playbook_experience)
The following playbook applications are available for use with Customer Service Management from the ServiceNow store:
  • Case Playbook for Onboarding
  • Case Playbook for Complaints
  • Case Playbook for Product Support
These playbooks require the following plugins:
  • Playbooks for Customer Service Management (com.sn_csm_playbook)
  • Customer Service Case Types (com.snc.csm_case_types)

Install any ServiceNow Store applications by requesting them from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.

Configuring playbooks

Playbook experiences are used to customize the look and feel of a playbook. Settings in a playbook experience control how UI Builder renders a playbook in the CSM workspaces. System administrators can configure settings in the playbook experience record that determine the playbook stage and activity visibility.

Within UI Builder, system administrators can configure playbook component settings such as:
  • Selecting a playbook experience
  • Selecting an activity view
  • Enabling compact mode

For more information, see Configuring playbooks for Customer Service Management.

Using playbooks

Use the following playbooks, available for Customer Service Management from the ServiceNow Store, to work on and resolve different types of cases.
Case Playbook for Onboarding
Use the Case Playbook for Onboarding to manage the process for taking on new customers or enrolling customers for new products. An onboarding case captures the details of the new customer, including their selection of products and services. The onboarding playbook provides an end-to-end lifecycle for the tasks performed during the onboarding process and serves as the channel of communication with the customer.
Case Playbook for Complaints
Use the Case Playbook for Complaints to manage the process for handling customer complaints. A complaint case captures the details of the problem reported by the customer and the expected resolution. The complaint playbook provides an end-to-end lifecycle for the tasks performed during the complaint handling process, from the time a complaint is logged to the final resolution, and serves as the channel of communication with the customer.
Case Playbook for Product Support
Use the Case Playbook for Product Support to guide customer service agents through the steps that are needed to resolve product issues. A product support case captures information about the customer, the product, and the reported issue. The product support playbook provides an end-to-end lifecycle for the tasks needed to research and resolve the product issue and also serves as a channel of communication with the customer.

For more information, see Install a ServiceNow Store application.