Sitemap Generator
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- UpdatedJan 30, 2025
- 2 minutes to read
- Yokohama
- Service Portal Designer
Use the ServiceNow® Sitemap Generator application to define and automatically generate XML sitemaps to improve search engine optimization of public portal pages.
Activation information
You can activate the Sitemap Generator application (sn_ux_seo_sitemap) from your instance. For more information, see Activate Sitemap Generator.
You can also activate Sitemap Generator from the ServiceNow Store. Visit the ServiceNow Store website to view all the available apps and for information about submitting requests to the store. For cumulative release notes information for all released apps, see the ServiceNow Store version history release notes.
Sitemap requirements
The sitemap is generated from a script or static XML. When creating a sitemap, you must ensure that its contents meet the following requirements because validating them isn’t handled automatically:
- Includes only pages with unauthenticated user access.
Sitemap Generator automatically excludes portal URLs that aren’t publicly accessible from sitemaps. However, this doesn’t apply for URLs with custom domains instead of the ServiceNow domain. URLs that are excluded from the sitemap are listed in the Application Log [syslog_app_scope] table.
- Excludes pages that respond with a 301 redirect.
- Excludes pages with the NOINDEX meta tag, such as retired or expired pages. If you use a script to create the sitemap, include logic similar to that of the SEO script include you used to add NOINDEX meta tags to pages to exclude those pages from the sitemap. For more information, see Configure custom SEO tags for canonical URLs and localized knowledge articles.
- For any pages with canonical URLs or hreflang tags, the sitemap includes those canonical URLs or URLs with hreflang tags returned by the SEO script include for that page. If you use a script to create the sitemap, include logic similar to that of the SEO script include you used to return canonical URLs or URLs with hreflang tags. For more information, see SEO for canonical URLs and localized versions of knowledge articles.
- For any pages with human readable keywords in URLS, the sitemap includes those URLs with human readable keywords. If you use a script to create the sitemap, use one of the getHumanReadableUrl methods in the SPSEOUtilsSNC class to return the human readable keywords and include them in the sitemap URLs. For more information, see Add human readable keywords to page URLs.
- Build and submit a sitemap in the Google documentation
- XML schema for the Sitemap protocol on the sitemaps.org website