You may optionally override the automatically generated title of the RSS feed by added the sysparm_title parameter to the request URL.

For example, you can specify the title Priority One Incidents using the following request URL.
 https://<instance name>.service-now.com/incident.do?sysparm_query=priority=1&sysparm_view=ess&RSS&sysparm_title=Priority%20One%20Incidents
This will produce results as follows:
Figure 1. RSS Out