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Campaigns for HR Service Delivery

Keeping your organization up-to-date and informed is essential and challenging. With Content Automation, you can package your content into a campaign using multiple channels to deliver the right message to the right audience at the right time.

What your campaign is trying to accomplish determines how you set up campaigns. Is your campaign trying to:

Deflect: For example, you are trying to prevent your employees from creating more Inquiry cases.
Drive action: For example, you are trying to drive your employees to sign up for health benefits.
Provide communication: You are trying to ensure that your employees know about a specific subject and not trying to deflect or drive action.

You can also determine how successful your campaign is. You can use historical data or create a base to compare and contrast the success of the campaign.

Features

There are many features you can use targeted content for:

Use HR criteria and flexible time windows to reduce irrelevant communications.
Improve employee engagement.
Reduce reliance on email.
Improve employee experience and deflect cases by pushing content.

Campaign structure

Campaigns are organized into a hierarchical structure for maximum flexibility.

Chart showing campaign structure.

For example:

You can create a campaign that targets all employees to sign up for company benefits during the open enrollment period.
- This campaign has multiple campaign bundles/stages.
- This campaign has a target audience of all employees.
You can have multiple campaign bundles/stages within the campaign.
- Each campaign bundle/stage has a trigger type indicating when each launch.
- Each campaign bundle/stage has a duration defining how long each is scheduled to run.
- Each campaign bundle/stage can have multiple types of content.
You can create multiple types of content.
- Campaign content is information being directed to your audience.
- Campaign content can be email, videos, banners on the service portal, webinars, links to training, links to information, and much more.
- You can refine the audience so that only specific employees see the content within the campaign. For example, you can target managers with content that is different from content sent to their direct reports.
- You can define where the content is to be placed on the service portal.
- You can define the start and end dates of the content within the overall campaign dates.

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Campaigns for HR Service Delivery

What your campaign is trying to accomplish determines how you set up campaigns. Is your campaign trying to:

Deflect: For example, you are trying to prevent your employees from creating more Inquiry cases.
Drive action: For example, you are trying to drive your employees to sign up for health benefits.
Provide communication: You are trying to ensure that your employees know about a specific subject and not trying to deflect or drive action.

You can also determine how successful your campaign is. You can use historical data or create a base to compare and contrast the success of the campaign.

Features

There are many features you can use targeted content for:

Use HR criteria and flexible time windows to reduce irrelevant communications.
Improve employee engagement.
Reduce reliance on email.
Improve employee experience and deflect cases by pushing content.

Campaign structure

Campaigns are organized into a hierarchical structure for maximum flexibility.

Chart showing campaign structure.

For example:

You can create a campaign that targets all employees to sign up for company benefits during the open enrollment period.
- This campaign has multiple campaign bundles/stages.
- This campaign has a target audience of all employees.
You can have multiple campaign bundles/stages within the campaign.
- Each campaign bundle/stage has a trigger type indicating when each launch.
- Each campaign bundle/stage has a duration defining how long each is scheduled to run.
- Each campaign bundle/stage can have multiple types of content.
You can create multiple types of content.
- Campaign content is information being directed to your audience.
- Campaign content can be email, videos, banners on the service portal, webinars, links to training, links to information, and much more.
- You can refine the audience so that only specific employees see the content within the campaign. For example, you can target managers with content that is different from content sent to their direct reports.
- You can define where the content is to be placed on the service portal.
- You can define the start and end dates of the content within the overall campaign dates.

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Campaigns for HR Service Delivery

Campaigns for HR Service Delivery

Features

Campaign structure

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Campaigns for HR Service Delivery

Campaigns for HR Service Delivery

Features

Campaign structure

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