Service Portal is a portal framework that allows administrators to build a mobile-friendly self service experience for users. It interacts with parts of the ServiceNow platform, so users can access specific platform features using Service Portal. It is an alternative to the Content Management System(CMS) based on more modern technologies.

Both expert developers and beginners can configure Service Portal.

Less technical users can make basic configuration changes to the UI using Branding Editor and other components of Service Portal. More advanced users can edit and extend portals, pages, and widgets. Expert users can use the Widget Editor tool to write scripts to power a portal, and even create rich web applications on the Now Platform.