Types of catalog items Service Catalog offers a few types of catalog items. The basic Service Catalog item types include: Record producers: giving alternative ways of adding information such as Incidents via the service catalog. Order guides: to group multiple catalog items in one request. Content Items: catalog items which provide information instead of goods or services. Record ProducerA record producer is a specific type of catalog item that allows end users to create task-based records, such as incident records, from the service catalog.Order guidesOrder guide submits a single service catalog request that generates several items.Define a content itemA content item is a service catalog item that provides information instead of goods or services.