Get started with Marketing Service Management Activate the Marketing Service Management plugin and configure it for use. Activate Marketing Service ManagementMarketing Service Management is available as a separate subscription. To purchase a subscription, contact your ServiceNow account manager. Administer Marketing Service ManagementAdministrators can set up an administrator group and one or more marketing groups, and assign the appropriate roles and users to those groups. Configure Marketing Service ManagementMarketing Service Management defaults to the request-driven method for handling tasks. Administrators in the global domain can set marketing configurations to determine how the system handles daily operations.