Team member identification Identify the team members who assist you with website design, branding, and development. Engage team members for each listed function before you begin to build pages for the CMS website. Each function can be performed by the same or different people. Gather corporate style design guidelines. Define the written terminology and content for the site. Gather and define the site flow. Manage the CMS project as the webmaster. The CMS webmaster is responsible for executing the design and making the site work. The following skills are required: Basic ServiceNow administration skills HTML CSS Graphic design Web design After you identify the project team members, establish who is responsible to complete the tasks involved in building the CMS website. Determine who owns each page. Set a page update schedule so owners do not overwrite each other. Formalize content management processes, including content review and page updates.