The ServiceNow® Marketing
Service Management application lets you request changes to the operation and maintenance of your
marketing-related cases. The marketing staff can then track these requests and make the necessary
Any user in the system can view all open marketing cases, giving your users a chance to see the
marketing issues that have already been reported before they submit a new request.
Request templates are linked to service catalog items, specifically to record producers. When
you make a request from the catalog, it uses the template associated with the catalog item to
create the actual marketing request.
Marketing Service Management is one in a suite of applications known as Service Management (SM)
applications. SM applications, such as Field Service Management and Facilities Service Management
allow you to manage business functions that require a request-type workflow where requests are
approved, qualified, assigned, and completed.
When Service Management is activated, SM applications can be activated, as well as other
features such as the Service Management Application Designer and the Service Management