The Marketing Service Management application lets you request changes to the operation
and maintenance of your marketing-related cases. The marketing staff can then track these requests
and make the necessary changes.
Any user in the system can view all open marketing cases. This gives your users a chance to see
the marketing issues that have already been reported before they submit a new request.
Request templates are linked to service catalog items; specifically, to record producers. When
you make a request from the catalog, it uses the catalog item's associated template to create the
actual marketing request.
Marketing Service Management is one in a suite of applications known as Service Management (SM)
applications. SM applications, such as field service management and facilities service management
allow you to manage business functions that require a request-type workflow where requests are
approved, qualified, assigned, and completed.
When Service Management is activated, SM applications can be activated, as well as other
features such as the Service Management Application Designer and the Service Management