Display currencies to catalog users You can specify that an item and its options use any of the pricing models described. For example, set a fixed price for the default iPhone item in pounds (£), and it always appears in pounds (£), even for a US-based user. The same is true for variables with pricing implications. If you specify a fixed price on the options, then the ServiceNow system displays the option in that currency on the form for ordering the item. However, prices of items displayed to end users in the shopping cart and checkout screens are always shown in the logged-in user's session currency. For example, if a US-based end user adds a £100.00 item to his cart, the shopping cart shows the equivalent value in US dollars.