Create aliases Aliases are the variants of a field value in the instance that will be replaced by the normal value. About this task The list of potential aliases is the contents of the Pending Values related list. After creating a normal value, assign aliases to this value if the pool of pending values is small. A normalized field can have a combination of aliases and rules. Procedure Navigate to Field Normalization > Configurations > Normalizations. Open a normalization record. Click the Normal Values related list. Select one of the values. In the normal value record, click the Aliases related link. Select aliases for this normal value from the available (pending) values that appear in the slushbucket, and then click OK. The aliases for this normal value now appear in the Aliases related list. Apply aliasesAfter testing, aliases can be normalized in all new records or in existing records when they are updated.