Entitle a license to a user or location You can entitle a license to an individual user. Before you beginRole required: sam Procedure Navigate to Software Asset > Software Licenses. Click an Asset tag, or click New to create a new software license. In the User Entitlements related list, perform one of the following actions. Double-click in Assigned to to entitle the license to a specific user. Double-click in Location to entitle the license to a specific location, such as a city or building. (Optional) Set the Assigned to condition to require that every user given this license meets the specified conditions. Only people in a certain region can be assigned this software license Click Update.