Marketing Service Management The Marketing Service Management application lets you request changes to the operation and maintenance of your marketing-related cases. The marketing staff can then track these requests and make the necessary changes. Any user in the system can view all open marketing cases. This gives your users a chance to see the marketing issues that have already been reported before they submit a new request. Request templates are linked to service catalog items; specifically, to record producers. When you make a request from the catalog, it uses the catalog item's associated template to create the actual marketing request. Marketing Service Management is one in a suite of applications known as Service Management (SM) applications. SM applications, such as field service management and facilities service management allow you to manage business functions that require a request-type workflow where requests are approved, qualified, assigned, and completed. When Service Management is activated, SM applications can be activated, as well as other features such as the Service Management Application Designer and the Service Management Portal. Get started with Marketing Service ManagementActivate the Marketing Service Management plugin and configure it for use.Marketing Service Management processAdministrators in the global domain can set marketing configurations to determine how the system handles daily operations. Marketing Service Management defaults to the request-driven method for handling tasks.Marketing Service Management installation referenceThe Marketing Service Management plugin installs several types of components in support of the marketing service management process.